Be Reef Safe is committed to safeguarding the global decline of coral reefs, making it their utmost priority. Their mission is to foster a world where vibrant and thriving coral reefs flourish, supported by a vast network of environmentally conscious consumers, businesses, nonprofits, scientists, government agencies, and educators.
Be Reef Safe endeavors to mitigate environmental impact by connecting consumers with eco-friendly resources and activities. They empower individuals to make mindful choices by opting for eco-friendly personal care products and embracing a lifestyle that promotes ecotourism.
These Hawaiian companies have taken the pledge to protect the reefs by exclusively using reef-safe sunscreen, enlightening guests about the fragility of coral, and educating them on responsible marine life interaction. This program has been established to enhance the quality of our marine life, from majestic turtles to awe-inspiring sharks.
Keep an eye out for the Be Reef Safe logo. Together, we can make a positive impact on our planet.